Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

Cucumbers in the South African Market

Long cucumber varieties in South Africa are required to be highly adaptable to weather changes, have strong disease resistance, and produce high-yielding crops of excellent quality.
Farmers from around the world prefer a product that will consistently meets these demands and tend to look for varieties that exhibit uniformity throughout the growing season, as well as a long shelf-life once the crops have been harvested.

Hazera is a world leader in vegetable seeds, and has a long, successful history of developing varieties with resistance to multiple diseases. Some of these varieties may offer a high level of disease resistance (HR), while in others this is more moderate, or intermediate (IR).
Hazera’s many years of experience is evident in its varieties of cucumbers. The company strives for customer and consumer satisfaction throughout the value chain.

Over the last three years, after several years of trials in diverse regions of the world, Hazera proudly introduced a new cucumber variety into the market. This variety is specifically adapted to the market requirements in South Africa and belongs to a new category that has been launched by Hazera worldwide – Pro Plus.

Pro = protection & Plus = performance

This series includes features of resilience that saves the grower the use of pesticides, reduces costs, increases profitability, improves their ability to meet standards of clean produce and environmental protection and exhibits excellent performance.

With Hazera’s Pro Plus series, growers can benefit from a reliable, cost-effective, and eco-friendly varieties for reducing crop damage and financial loss.

Island

The upcoming star over the past year, with a fruit length of 32 – 36 centimeters it produces a superior crop in peak winter. Its  big advantage is its resistance to several diseases: high resistance to CYSDV, CVYV and intermediate resistance to powdery mildew, as well as tolerance to ToLCNDV (New Delhi). Island   has attractive fruit – it is long, dark,  firm with noticeable ribs.  in addition, it has high percentage of high quality marketable fruits, there is almost no waste with this brilliant cucumber variety.

Hazera South Africa is constantly looking to improve our varieties and services for the local market. The breeding/R&D team behind the scenes strive for excellence and are attentive to market needs.  We are motivated to develop new beneficial traits and better the resistances of Hazera varieties.
Come try our new varieties from the Hazera Pro Plus Cucumber series, and stay tuned for exciting news regarding Pro Plus!
for more information: 011 659 4961

Developing for the future

In South Africa, skills shortage is just as severe as in the rest of the world. This is why a complete team of talented specialists is something to celebrate. The Product Development team at Hazera Seeds South Africa is such a team.

Johann Pretorius has been specializing in Onion production, travelling the country to visit trials of our Short and Intermediate day onion varieties. Johann also manages the Squash & Melon portfolios of the company. Continue reading “Developing for the future”

The Latest Pepper Trends

Technological advancements have made it possible to develop new pepper varieties according to the needs and trends in different markets. Interview with Serge Benarous of Hazera.

There are a lot of ways to learn about a country’s culture. Apparently one of these ways is to look at their preferences in the peppers they consume. We interviewed Serge Benarous, Pepper Global Product Manager at Hazera, who explained how the international seed industry is developing different pepper varieties for different markets. Continue reading “The Latest Pepper Trends”

New Hazera website online

A State-of the art, multi-functional, multi-regions platform

Today Hazera, specialised in vegetable varieties and vegetable seeds, launches a brand new website. This state-of-the-art site provides vegetable growing professionals with all information on vegetable varieties they need.

The structure of the site, its design and its functionalities are well adapted to today’s needs and preferences. The site is based on the latest technology, guaranteeing fast navigation and improved search functions, which makes the site very user-friendly. Continue reading “New Hazera website online”