Technological advancements have made it possible to develop new pepper varieties according to the needs and trends in different markets. Interview with Serge Benarous of Hazera.
There are a lot of ways to learn about a country’s culture. Apparently one of these ways is to look at their preferences in the peppers they consume. We interviewed Serge Benarous, Pepper Global Product Manager at Hazera, who explained how the international seed industry is developing different pepper varieties for different markets. Continue reading